There’s More To “Finding” Than We Thought

A Pew Internet & American Life Project study about search engine users indicated that the vast majority of them expressed satisfaction with their search skills, but were naive about search engines and their results.

According to the study, 92% of those who use search engines say they are confident about their searching and 87% of searchers say they have successful search experiences most of the time, including some 17% of users who say they always find the information for which they are looking.

Over at the ACRLog, they make the connection between using Google to find the latest information on Paris Hilton or the Academy Awards ceremony and those who have expressed confidence in their searching to Pew. Also mentioned is Jakob Nielsen's post on the slight improvement of users skills on known websites.